How To Run Instagram Ads: Step By Step Guide
Instagram ads are a great way to grow your brand and get more eyes on your product. They're also super easy to set up, so you can test them out without having to pay for a full campaign. If you've never used Instagram ads before, this guide will show you how simple it is!
Why You Need Instagram Ads
- Instagram is a great place to advertise. You can target your audience and you can track the results of your ads.
- Instagram Ads also help drive traffic, engagement, and sales for your business.
1. Get Your Instagram Account Ready for Ads
You should have the right Instagram account to run ads on. The most important thing to do is make sure that the account you're using has enough followers and likes to be considered an attractive target by advertisers. It's also important that the account is optimized for ads, which means having a good number of posts (and tagging them) as well as adding at least one location-based photo per day.
If you have questions about how to get started with Instagram advertising, check out our guide here: How To Get Started Using Instagram For Businesses And Brands
2. Choose a Goal for Your Ad
You should choose a goal that is important to your business. You should also be able to measure this goal and make sure it is achieved. If you can't determine what the outcome of your ad would be, then you probably shouldn't run it!
Another important thing is having a specific target audience in mind when choosing an objective for your Instagram ad campaign. This means that if there are multiple ways of reaching out to potential customers on Instagram, then choose one way based on how much traffic these channels generate for your brand or business (and make sure this number isn't too high!).
And finally: make sure whatever goal you choose also relates directly back into whatever product/service/service offer being sold through social media marketing channels like Facebook Ads/Instagram Ads etcetera."
3. Optimize for Conversions
- Create a conversion goal in your dashboard.
- Example of a conversion goal: "Convert $1,000 worth of new customers within 30 days."
- How to set a conversion goal: Go to your Instagram Ads Manager and click on the “Conversions” tab. Then click on the “Create Conversions Goal” button at the bottom of the page (or if you don't see this button, scroll until you do). On this page there are three primary tabs: Key Results (or KPIs), Conversion Tracking, and Analytics – we'll cover all three below!
4. Target the Right Audience for Your Ad
Targeting is the most important step in running Instagram ads. You can target your ad by location and age, interests, gender, and more.
You can also target by language if you're advertising in another country or language so that users who speak it have access to your content. For example: If you're targeting US users (or anyone with an American IP address), it's best not to include any words like "in" or "America" in your ad copy; it'll confuse them because they might assume they should click on something specific rather than seeing what's being advertised.
Targeting options allow advertisers to pick up where Facebook left off when it comes downgraded its standards for political ads back in 2016—and now there are even more options! If one of those was too limiting before then advertisers had two choices: either place restrictions on themselves (such as only allowing certain keywords) or go through a third-party agency like MediaMath which would do all of this work automatically behind the scenes while still showing up as organic results under their name."
- Choose an Action to Drive on Your Ad
- Choose an Action to Drive on Your Ad
- Choose an Action that Drives Results
- Choose an Action That Is Easy to Measure and Track
- Choose an Action That Is Easy to Optimize
- Create Eye-Catching Images for Your Ad
The first thing you need to do is choose an image that will grab your audience's attention. You want them to be able to see what you have to offer, so it's important that their first impression of your ad is good. Here are a few methods for making eye-getting pictures:
Use a good-quality photo. This may seem obvious, but if the quality of your photo isn't up-to-par with other ads on Instagram then people will be less likely to click through and engage with it!
Choose a relevant image based on product or service offerings; this will help ensure target audience engagement (and thus conversion). If someone wants something related/relevant but doesn't know where/how they can get it then maybe they won't engage at all. Don't worry though! We've got some resources here too...
5. Write Compelling Copy for Your Instagram Ad
Your copy should be relevant to the audience, unique and compelling, short and to the point, and easy to read and understand. You want your ads to be memorable so people will remember them when they visit their Instagram account later on in their day or week.
6. Use Video in Your Ad (Optional)
Video ads can be more effective than photos and can drive higher engagement. For example, one study found that video ads have a higher click-through rate (CTR) than images or text-only links.
Video ads are also much longer than 15 seconds—it's common for an Instagram ad to contain multiple videos or links within the same ad unit. If you want to include a short animation or GIF at the beginning of your video ad, keep in mind that it should only be around three seconds long; anything longer will likely annoy users who don't want to watch any more content after they've already watched their favorite show/movie/video game.
In addition to being able to use longer videos as part of an Instagram marketing strategy, you'll be able to post them directly on Instagram Stories! This feature allows brands like yours who have established followings on both platforms to access not just one platform but two at once!
7. Set Your Budget and Schedule
Before you start, it's important to set up a budget and schedule that works for your business. You can do this by creating an account at [insert link here]. Once you're signed up, click on "Instagram Ads" in the left-hand menu bar. Next, choose "Create Campaign":
Budget ($): The amount of money you want to spend on Instagram ads (the total will depend on how many impressions/likes per day).
Schedule: Select which days/times during the week and month-long period your ads will run on Instagram as well as whether or not they should be served during peak traffic hours (such as 11pm-12am). This is especially useful if there are times when your product won't be available for sale but still needs promotion!
Instagram ads can drive so many benefits to your business
Instagram ads are one of the most affordable advertising options on the market. They don’t require a lot of maintenance, and they can drive traffic to your website or blog.
Instagram ads are easy to set up and manage—you just need to create an ad campaign, choose your target audience, and then target them with an Instagram post. It’s as simple as that!
Instagram has also become very popular among small businesses looking for ways to increase sales or brand awareness through their social media pages. In fact, a recent study by Forbes found that 71% percent of consumers have bought something from someone they saw in a picture shared on Instagram (or other social media platforms).
Conclusion
We hope that we’ve given you enough insight into the world of Instagram ads to help you create some incredible and profitable campaigns. If you follow these steps, your ads will be more effective, attract more customers, and help boost your online presence!
