Why Links Are Most Important For SEO

Why Links Are Most Important For SEO

When it comes to SEO, there are many things you need to focus on. The fact that the algorithms are constantly changing does not help at all. Many people reject the idea of ​​link building, and this can be a big mistake. The fact is, you have to have links.

In short, search engines look for links to your site as a sign of confidence in the quality of your content. The more links you get from high-quality and relevant sources, the more likely your rankings will be for your target keywords.

Google is spreading a lot of fear, uncertainty, and skepticism about link building to scare business owners into trying it out. However, it is still part of the algorithm that they use links to your site, which are crucial for the competition's search results. The main thing Google wants to lose interest in is using low-quality, spamming linking tactics as an attempt to manipulate search results.

Moz recently conducted a survey that showed the best Google search results for about 17,000 keywords and compared factors related to the number of site links and how. page rankings in search results. This makes it easier to find out what factors are associated with higher rankings, such as how often features appear on a website.

It is important to realize that correlation is not the cause. This does not prove or reflect the part about the algorithm that Google uses, but it can be a very strong hint.

You can rate individual pages without links if your site as a whole has a strong inbound link profile. Basically, this means that the SEO power of inbound links to your home page can be extended to other pages of your site. Having relevant links that point directly to the page you want to rate is more effective. If you're focusing on more vague terms, you may not need the links, or at least there won't be many. However, the keywords and phrases you use should generally not be competitive. If you have more than one or two companies that use the same keywords, it is better to focus on a few inbound links to your site to improve your overall SEO and ensure that you do not go unnoticed. within Google and all other major companies. search engines.

The future of search and possible alternatives to links

Although the links are firmly rooted in the current search algorithm, are there any other factors that could take over in the future? There are several different factors that search engines can start to consider when it comes to search results, but each has its own disadvantages.

First, many people assume that Google tracks social data when determining ratings. And in fact, Mozo's study shows a positive correlation between things like Facebook shares and higher ratings. However, the most likely explanation is not the social part, which causes high rankings, but sites with good rankings can also be shared on social media.

One of the big reasons why search engines don't rely so much on social data is that it's so easy to manipulate. We've already mentioned that Google discourages people from using poor link-building tactics to manipulate ratings. It is now easier for spammers to manipulate social signals to get higher rankings, and it is almost impossible to control search engines because they rely on data from other companies such as Facebook and Twitter.

Second, search engines can make more use of machine learning in their algorithms. Today, Google almost certainly uses machine learning in its algorithm, but it still retains human control over the most important components of the algorithm.

If Google gained complete control over its machine learning algorithm, it would not be able to use human input as a factor in determining results. The algorithm may ultimately consider ranking factors that have nothing to do with the quality of the site or content. Finally, Google's lack of control hinders deep machine learning.

Finally, the biggest potential changes in street search are virtual personal assistants such as Siri from Apple and Cortana from Microsoft. These platforms can change the way we process data in our personal lives. However, how many years have they been away from solving anything but basic tasks and issues and it is too early to know how virtual personal assistants will change the way. run businesses online.

Ultimately, link building is important and will remain so for the foreseeable future. While Google may try to slow down link creation if created properly, inbound links are a safe and effective strategy for improving your search.